Selected work
Lore Bathing Club
Communal bathing, reimagined for contemporary life.
In NoHo, Lore brings together contrast therapy, sensory atmosphere and a more social approach to bathing. Natural materials and spaces for both quiet and conversation make it a place to gather, reset and return to throughout the week.
Explore the space
Photograph: Raphaël Gaultier
Photograph: Raphaël Gaultier
Photograph: Raphaël Gaultier
Our work
We connect Lore’s design, bathing rituals and social purpose in its communications. We develop tailored editorial pitches, provide press materials and coordinate photography and founder interviews.
From the opening onward, the narrative has focused on what makes Lore a place to return to: a regular practice of bathing, and a setting for quiet and conversation within New York life.
Selected press
- A Panorama of DesignRead article
- The Smoking Hot Return of Bathing CultureRead article
- The T List: Six things we recommend this weekRead article
Further selected press (11)
- Bathing is New York’s latest wellness obsession – Lore is making waves in the spaceRead article
- Inside New York City’s Sauna Wars: The Real Heated Rivalry Is at the BathhouseRead article
- Ilse Crawford and Ringo Studio Take the Plunge on a Contemporary Bathhouse for New YorkRead article
Lore Bathing Club Offers a Quiet Sense of ImmersionRead article
Lore Bath House is a New Kind of Neighborhood Agora for Downtown ManhattanRead article- Seven sensational new beauty spacesRead article
- Cold Plunging Sounded Like a Nightmare. I Decided to Dive In.Read article
- How Members Clubs Became the Next Big Thing in TravelRead article
- Top TipRead article
In New York, saunas are hot, cool and here to stayRead article- NeueHouse Veteran Opens Luxurious Members-Only Lore Bathing Club, Plans NYC ExpansionRead article