Kinfolk’s first U.S. pop-up brought its world beyond the printed page to New York. Fragrance and body care from Kinfolk Notes appeared alongside Kinfolk Essentials skincare, translating the publication’s ideas into everyday rituals.
We supported the New York debut with press outreach and invitations to the pop-up and private reception, including opportunities to meet Kinfolk publisher and CEO Chul-Joon Park.
We highlighted Kinfolk’s expansion from a magazine into fragrance, skincare and retail.
